Swatch Group AG is a Swiss multinational watchmaking company headquartered in Biel/Bienne, Switzerland. Established in 1983, Swatch is renowned for its innovative and colorful designs. It encompasses a diverse portfolio of watch brands ranging from high-end luxury to affordable fashion watches. Swatch Group's distinct blend of creativity, craftsmanship, and technological advancements has solidified its position as a significant player in the global watch industry.