Tissot is a Swiss watch brand founded in 1853 that produces high-quality timepieces at a relatively affordable price point. The brand is known for its innovation and expertise in watchmaking, and has a long history of designing and manufacturing a wide range of watches, including sport watches and chronographs. Tissot has also been an official timekeeper for a number of sporting events, including the NBA and the Tour de France, which has helped to further establish its reputation as a trusted and reliable watch brand.